A. Customers cost
B. Customer solution
C. Convenient availability
D. Communication
From the buyer’s point of view, the product is considered as? Read More »
Introduction to Marketing, Marketing McqsA. social events
B. social issues
C. recreation
D. both a and b
In measuring consumer’s major AIO dimensions, the ‘activities’ includes? Read More »
Introduction to Marketing, Marketing McqsA. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b
Considering the strategic planning, the ‘Organizations purpose’ statement is known as? Read More »
Introduction to Marketing, Marketing McqsA. Place
B. Product
C. Price
D. Promotion
According to marketing four Ps, the credit terms can be classified as? Read More »
Introduction to Marketing, Marketing McqsA. social class
B. culture
C. subculture
D. both b and c
Permanent and ordered division in society on basis of values and interests is called? Read More »
Introduction to Marketing, Marketing McqsA. Market development
B. Market penetration
C. Product development
D. Diversification
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
A. target costing
B. marginal costing
C. learning curve costing
D. demand based costing
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
The SBU’s in ‘Stars’ category requires? Read More »
Introduction to Marketing, Marketing McqsA. services
B. products
C. commodity
D. competitive edge
The market offering that is essentially intangible is called? Read More »
Introduction to Marketing, Marketing Mcqs