A. augmented product
B. consumer products
C. industrial products
D. intangible services
A. total costs
B. overhead costs
C. markup costs
D. both a and b
The sum of variable costs and fixed costs is called? Read More »
Introduction to Marketing, Marketing McqsA. competition based pricing
B. customer value based pricing
C. cost based pricing
D. discount and bonus pricing
The major pricing strategies does not includes? Read More »
Introduction to Marketing, Marketing McqsA. Stars
B. Cash Cows
C. Question marks
D. Dogs
In growth-share matrix, the high growth and high share SBU’s are considered as? Read More »
Introduction to Marketing, Marketing McqsA. deficient products
B. pleasing products
C. salutary products
D. desirable products
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
Evaluation of the profitability of each segment is called? Read More »
Introduction to Marketing, Marketing McqsA. price
B. tax
C. discount
D. value added tax
The only element which is cause of income for company is? Read More »
Introduction to Marketing, Marketing McqsA. Stars
B. Dogs
C. Cash Cows
D. Question marks
The SBU’s of a company with low market share and growth rate are considered in? Read More »
Introduction to Marketing, Marketing McqsA. deficient products
B. pleasing products
C. salutary products
D. desirable products
