A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
The adopter group ‘early adopters’ is classified as? Read More »
Introduction to Marketing, Marketing McqsA. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy
The delivery and credit services are part of? Read More »
Introduction to Marketing, Marketing McqsA. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
The second step of value based pricing is to? Read More »
Introduction to Marketing, Marketing McqsA. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement
The businesses and products collectively make a company’s? Read More »
Introduction to Marketing, Marketing McqsA. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
A. upper middles
B. working class
C. lower uppers
D. upper uppers
The social class group who rely heavily on inherited wealth is best classified as? Read More »
Introduction to Marketing, Marketing McqsA. innovators
B. early majority
C. laggard
D. early adopter
The customers who adopt new ideas and rarely are leaders are classified as? Read More »
Introduction to Marketing, Marketing McqsA. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above
The Company’s key businesses are known as? Read More »
Introduction to Marketing, Marketing McqsA. difficult products
B. sought services
C. sought products
D. convenient products
The buying of products such as ‘fast food’ is an example of? Read More »
Introduction to Marketing, Marketing Mcqs