The adopter group ‘early adopters’ is classified as?
A. deliberate
B. guided by respect
C. skeptical
D. tradition bound
Introduction to Marketing
The delivery and credit services are part of?
The delivery and credit services are part of?
A. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
A. cost based pricing
B. differentiated pricing
C. competitive pricing
D. value added pricing
The second step of value based pricing is to?
The second step of value based pricing is to?
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
The businesses and products collectively make a company’s?
The businesses and products collectively make a company’s?
A. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement
The procedure of arranging a product to occupy distinct place in target customers mind is called?
The procedure of arranging a product to occupy distinct place in target customers mind is called?
A. Market segmentation
B. Targeting
C. Differentiation
D. Positioning
The social class group who rely heavily on inherited wealth is best classified as?
The social class group who rely heavily on inherited wealth is best classified as?
A. upper middles
B. working class
C. lower uppers
D. upper uppers
The customers who adopt new ideas and rarely are leaders are classified as?
The customers who adopt new ideas and rarely are leaders are classified as?
A. innovators
B. early majority
C. laggard
D. early adopter
The Company’s key businesses are known as?
The Company’s key businesses are known as?
A. Portfolio analysis
B. Strategic Business Units (SBU’s)
C. Both a and b
D. None of above
The buying of products such as ‘fast food’ is an example of?
The buying of products such as ‘fast food’ is an example of?
A. difficult products
B. sought services
C. sought products
D. convenient products