Identifying Market Segments and Targets

A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance

A. single product concentration
B. mass customization
C. product specialization
D. market specialization

A. niche
B. individuals
C. custom group
D. costly customization

A. makers
B. destroyers
C. non-makers
D. non-destroyers

A. ideals
B. leadership
C. achievement
D. self-expression

A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension

A. innovators
B. non-innovators
C. experiences
D. non-achievers

A. innovators
B. non-innovators
C. experiences
D. non-achievers