Identifying Market Segments and Targets Archives

The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?

A. threat of new entrants
B. threat of rivalry
C. threat of substitute products
D. opportunity to alliance

The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?

A. single product concentration
B. mass customization
C. product specialization
D. market specialization

The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?

A. niche
B. individuals
C. custom group
D. costly customization

The people who seek products with functional or practical purposes are considered as _________?

A. makers
B. destroyers
C. non-makers
D. non-destroyers

The consumer’s primary motivation does not include _________?

A. ideals
B. leadership
C. achievement
D. self-expression

The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?

A. the horizontal dimension
B. the vertical dimension
C. the stretch dimension
D. the strength dimension

The young and impulsive people who seek excitement and variety can be the best _________?

A. innovators
B. non-innovators
C. experiences
D. non-achievers

The young and impulsive people who seek excitement and variety can be the best __________?

A. innovators
B. non-innovators
C. experiences
D. non-achievers