The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
A. customized marketing
B. mass customization
C. customization
D. individual empowerment
A. customized marketing
B. mass customization
C. customization
D. individual empowerment
A. influencer and initiator
B. decider
C. buyer and user
D. all of the above
The role of people in buying decision consists of ___________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. non-innovators
B. innovators
C. non-achievers
D. innovators
The sophisticated and active people with high self-esteem are classified as _________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
The process of determining profitability of each segment is classified as __________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. more total sales
B. less total sales
C. less total cost
D. more total purchases
A. strivers
B. non-strivers
C. non-believers
D. believers
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation
A. thinkers
B. non-thinkers
C. motivators
D. non-motivators