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Identifying Market Segments and Targets

The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?

A. customized marketing
B. mass customization
C. customization
D. individual empowerment

The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________?

A. hard-core loyal
B. split loyal
C. shifting loyal
D. non-switchers

According to loyalty status, the marketer’s divide brand loyalty into groups do not include ___________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing

The marketing strategy in which a firm sells different segments and offers different product is classified as __________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?

A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation

The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?

A. thinkers
B. non-thinkers
C. motivators
D. non-motivators

The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________? Read More »

Identifying Market Segments and Targets, Marketing Mcqs