A. mass customization
B. individual empowerment
C. super segments
D. customaries
A. non-makers
B. non-destroyers
C. makers
D. destroyers
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness
A. makers
B. survivors
C. thinkers
D. believers
A. non-traditionalist
B. traditionalist
C. non-enthusiast
D. enthusiast
A. loyalty
B. competitor’s brands
C. strengths
D. weaknesses
A. micro segment
B. niche segments
C. super segments
D. similar segments
A. motivators
B. non-motivators
C. achievers
D. non-thinkers
A. split loyal
B. switchers
C. shifting loyal
D. hard-core loyal
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers