A. product specialization
B. market specialization
C. single product concentration
D. mass customization
A. the stretch dimension
B. the strength dimension
C. the horizontal dimension
D. the vertical dimension
A. non-believers
B. believers
C. strivers
D. non-strivers
A. non-believers
B. believers
C. strivers
D. non-strivers
A. actualizes
B. non-actualizes
C. makers
D. non-makers
A. strivers
B. non-strivers
C. non-believers
D. believers
A. savvy shoppers
B. non-savvy shoppers
C. enthusiast
D. non-enthusiast
A. survivors
B. non-survivors
C. destroyers
D. makers
A. traditionalist
B. savvy shoppers
C. overwhelmed
D. non-enthusiast
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix