A. measureable
B. accessible and substantial
C. actionable and differential
D. loyalty and switching patterns
The effective segmentation criteria does not include _________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
A. shifting loyal
B. hard-core loyal
C. split loyal
D. switchers
The consumers who are used to buy only brand all the time are classified as _________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. strengths
B. weaknesses
C. loyalty
D. competitor’s brands
The hard core loyal helps company to identify its product _________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. consumer motivation
B. consumer resources
C. consumer solicitation
D. both A and B
The VALS segmentation main framework dimensions are ________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. segments of one
B. customized marketing
C. one to one marketing
D. all of the above
The individual marketing is also called ________? Read More »
Identifying Market Segments and Targets, Marketing McqsA. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness
A. product specialization
B. market specialization
C. single product concentration
D. mass customization
