Global Marketplace

Global Marketplace | Marketing Mcqs

Targeting affluent customers with luxurious goods is an example of?

Targeting affluent customers with luxurious goods is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

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Global Marketplace | Marketing Mcqs

The adopter group who tries to come up with innovative ideas at higher risk is called?

The adopter group who tries to come up with innovative ideas at higher risk is called?

A. late majority
B. early majority
C. innovators
D. early adopters

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Global Marketplace | Marketing Mcqs

The research on consumer buying behavior answers

The research on consumer buying behavior answers

A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above

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Global Marketplace | Marketing Mcqs

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

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Global Marketplace | Marketing Mcqs

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c

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