Global Marketplace Archives | Page 3 of 3

Targeting affluent customers with luxurious goods is an example of?

July 17, 2022August 25, 2021 by admin

Targeting affluent customers with luxurious goods is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

July 17, 2022August 25, 2021 by admin

The adopter group who tries to come up with innovative ideas at higher risk is called?

A. late majority
B. early majority
C. innovators
D. early adopters

July 17, 2022August 25, 2021 by admin

The research on consumer buying behavior answers

A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above

July 17, 2022August 25, 2021 by admin

Segmentation on the basis of values and attitudes and behavioral patterns is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

July 18, 2022August 25, 2021 by admin

In the buyer decision process, the stage in which the buyer evaluate alternating brands within same category is?

A. need recognition
B. information search
C. evaluation of alternatives
D. both b and c