A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. belief
B. attitude
C. learning
D. both b and c
A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The ‘concentrated marketing’ is also called as? Read More »
Global Marketplace, Marketing McqsA. selective attention
B. selective distortion
C. selective retention
D. all of above
The perceptual processes that are based on stimulus consists of? Read More »
Global Marketplace, Marketing McqsA. innovator
B. early majority
C. laggard
D. early adopter
The customer adopter groups include? Read More »
Global Marketplace, Marketing McqsA. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. innovators
B. early majority
C. laggard
D. early adopter
The customers who are community group leaders and carefully adopt new ideas are called? Read More »
Global Marketplace, Marketing McqsA. sincerity
B. sophistication
C. competence and excitement
D. all of above
The ‘brand personality’ includes? Read More »
Global Marketplace, Marketing McqsA. personal sources
B. commercial sources
C. experiential sources
D. all of above
In information search, the consumers can obtain information from? Read More »
Global Marketplace, Marketing Mcqs