The company marketing mix that target market segments very broadly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Global Marketplace
The group which adopts innovation only after it becomes a tradition is classified as?
The group which adopts innovation only after it becomes a tradition is classified as?
A. late majority
B. early majority
C. laggard
D. early adopter
The segmentation based on climate basis is an example of?
The segmentation based on climate basis is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
According to brand personality traits, the ‘sincerity’ is concluded as brand being?
According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
The factors influence innovation’s rate of adoption are?
The factors influence innovation’s rate of adoption are?
A. relative advantage
B. divisibility
C. communicability
D. all of above
The subcultures includes?
The subcultures includes?
A. nationalities
B. racial groups
C. geographic regions
D. all of above
The variables such as market and product variability plays a role in designing of?
The variables such as market and product variability plays a role in designing of?
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
Because of experience, the changes in individual behavior is referred as?
Because of experience, the changes in individual behavior is referred as?
A. learning
B. change in personality
C. change in brand image
D. none of above
The traits that can help defining someone’s personality includes?
The traits that can help defining someone’s personality includes?
A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above
In positioning statement, the first thing that must be stated is?
In positioning statement, the first thing that must be stated is?
A. target segment
B. market segmentation
C. differentiation
D. positioning