A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. late majority
B. early majority
C. laggard
D. early adopter
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
A. relative advantage
B. divisibility
C. communicability
D. all of above
A. nationalities
B. racial groups
C. geographic regions
D. all of above
A. positioning strategy
B. targeting strategy
C. differentiation
D. market segmentation
A. learning
B. change in personality
C. change in brand image
D. none of above
A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above
A. target segment
B. market segmentation
C. differentiation
D. positioning