The tendency of difficult understanding related to use of market offering is called?
A. relative advantage
B. complexity
C. communicability
D. compatibility
Direct and Online Marketing
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
A. product concept
B. production phase
C. production screening
D. raw-material screening
An idea for a possible product that the company will offer is classified as?
An idea for a possible product that the company will offer is classified as?
A. product idea
B. product image
C. customer management
D. none of the above
The ‘Maslow’s hierarchy of needs’ includes?
The ‘Maslow’s hierarchy of needs’ includes?
A. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above
In the communication process, the media and message are considered as?
In the communication process, the media and message are considered as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c
In the communication process, the receiver and sender are classified as?
In the communication process, the receiver and sender are classified as?
A. communication functions
B. communication parties
C. communication tools
D. communication channels
When the new developed product concept is tested, the next immediate step is to?
When the new developed product concept is tested, the next immediate step is to?
A. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network
The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
If customer’s expectations and products performance matches, the customer is?
If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above