A. relative advantage
B. complexity
C. communicability
D. compatibility
The tendency of difficult understanding related to use of market offering is called? Read More »
Direct and Online Marketing, Marketing McqsA. product concept
B. production phase
C. production screening
D. raw-material screening
A. product idea
B. product image
C. customer management
D. none of the above
An idea for a possible product that the company will offer is classified as? Read More »
Direct and Online Marketing, Marketing McqsA. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above
The ‘Maslow’s hierarchy of needs’ includes? Read More »
Direct and Online Marketing, Marketing McqsA. communication tools
B. communication channels
C. communication functions
D. communication parties
In the communication process, the media and message are considered as? Read More »
Direct and Online Marketing, Marketing McqsA. need recognition
B. information search
C. purchase decision
D. both b and c
A. communication functions
B. communication parties
C. communication tools
D. communication channels
In the communication process, the receiver and sender are classified as? Read More »
Direct and Online Marketing, Marketing McqsA. develop market strategy
B. develop a testing technique
C. develop intermediaries
D. develop logistic network
When the new developed product concept is tested, the next immediate step is to? Read More »
Direct and Online Marketing, Marketing McqsA. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
A. satisfied
B. dissatisfied
C. delighted
D. none of above
If customer’s expectations and products performance matches, the customer is? Read More »
Direct and Online Marketing, Marketing Mcqs