A. late majority
B. early majority
C. laggard
D. early adopter
The adopter group who is the suspicious of change is classified as? Read More »
Direct and Online Marketing, Marketing McqsA. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing
A. product classes
B. product forms
C. branding
D. product perception
The products such as “VHS tapes” are examples of? Read More »
Direct and Online Marketing, Marketing McqsA. sales concept
B. product idea
C. product image
D. customer management
A. internal sources
B. external sources
C. product lines extension
D. both a and b
The major sources of ideas for product development comes from? Read More »
Direct and Online Marketing, Marketing McqsA. communication tools
B. communication channels
C. communication functions
D. communication parties
A. negative
B. continuously rising
C. higher
D. declining
The profits related to the new product in its introductory stage are? Read More »
Direct and Online Marketing, Marketing McqsA. online media
B. print media
C. broadcast media
D. display media
A. innovators
B. early adopters
C. middle majority customers
D. laggards
The customers in growth stage of life cycle of products are classified as? Read More »
Direct and Online Marketing, Marketing McqsA. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal
