The adopter group who is the suspicious of change is classified as?
A. late majority
B. early majority
C. laggard
D. early adopter
Direct and Online Marketing
In the new product development process, after the analysis of business the next step to be taken is?
In the new product development process, after the analysis of business the next step to be taken is?
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing
The products such as “VHS tapes” are examples of?
The products such as “VHS tapes” are examples of?
A. product classes
B. product forms
C. branding
D. product perception
The way the consumers feel or perceive towards an actual product or potential market offering is called?
The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. sales concept
B. product idea
C. product image
D. customer management
The major sources of ideas for product development comes from?
The major sources of ideas for product development comes from?
A. internal sources
B. external sources
C. product lines extension
D. both a and b
In the communication process, the decoding, encoding, feedback and response are together classified as?
In the communication process, the decoding, encoding, feedback and response are together classified as?
A. communication tools
B. communication channels
C. communication functions
D. communication parties
The profits related to the new product in its introductory stage are?
The profits related to the new product in its introductory stage are?
A. negative
B. continuously rising
C. higher
D. declining
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. online media
B. print media
C. broadcast media
D. display media
The customers in growth stage of life cycle of products are classified as?
The customers in growth stage of life cycle of products are classified as?
A. innovators
B. early adopters
C. middle majority customers
D. laggards
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal