A. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts
A. providing the value
B. choosing the value
C. making the value
D. communicating the value
The second phase of value creation sequence is _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. new products in new market
B. current product in current market
C. new products in current markets
D. new products for new markets
The ‘product-development strategy’ is used to gain market share __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition
The process of defining the focus of selling to potential market is called __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. procurement
B. technology development
C. infrastructure of firm
D. all of the above
Activities in the value chain’s support are included __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. determining specific features
B. determining product price
C. determining product inventory
D. both A and B
In the value creation, ‘providing the value’ phase includes _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. customer acquisition process
B. the new-offering process
C. customer relationship management
D. the strategic management process
A. Four support activities
B. Five support activities
C. Six support activities
D. Seven support activates
The ‘value chain’ identifies primary activities and __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. choosing the value
B. communicating the value
C. providing the value
D. making the superior product
The phases in value creation sequence process does not include __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan
