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Developing Marketing Strategies and Plans

Considering accumulated production experience, the decreasing in average cost is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
Considering accumulated production experience, the decreasing in average cost is classified as ___________?

A. experience curve
B. learning curve
C. observational curve
D. both A and B

Considering accumulated production experience, the decreasing in average cost is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing

The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

A. barter
B. compensation deal
C. offset
D. buy back arrangement

The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. None of above

Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

Developing Marketing Strategies and Plans, Marketing Mcqs /
The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions

The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___ Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing

The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

A. unit cost
B. break-even volume
C. target return price
D. target return cost

The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount

The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The ‘market-penetration strategy’ is used to gain market share in __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The ‘market-penetration strategy’ is used to gain market share in __________?

A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market

The ‘market-penetration strategy’ is used to gain market share in __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs