A. experience curve
B. learning curve
C. observational curve
D. both A and B
Developing Marketing Strategies and Plans
The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?
A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing
The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?
A. barter
B. compensation deal
C. offset
D. buy back arrangement
Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?
A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. None of above
The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___
A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions
The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?
A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing
The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?
A. unit cost
B. break-even volume
C. target return price
D. target return cost
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount
The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market
The value creation process and value delivery sequence can be divided into ___________?
A. Three phases
B. Four phases
C. Five phases
D. Six phases