A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances
Developing Marketing Strategies and Plans
The overhead costs are also known as ___________?
A. employees’ salaries
B. labor wages
C. fixed costs
D. variable costs
The floor of the product’s price is set with the help of __________?
A. supply
B. cost
C. discount and allowance
D. demand
The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?
A. season pricing
B. emergency pricing
C. channel pricing
D. time pricing
The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing
The price cutting technique leads to various possible traps including __________?
A. price-war traps
B. shallow-pockets traps
C. low-quality traps
D. all of above
The first step in the procedure of setting the price is to _________?
A. analyzing prices of competitor’s
B. estimating costs
C. determining demand
D. select pricing objective
The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?
A. markup pricing
B. target return pricing
C. target return costing
D. markup costing
The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses
The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?
A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination