A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances
A. employees’ salaries
B. labor wages
C. fixed costs
D. variable costs
The overhead costs are also known as ___________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. supply
B. cost
C. discount and allowance
D. demand
The floor of the product’s price is set with the help of __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. season pricing
B. emergency pricing
C. channel pricing
D. time pricing
A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing
A. price-war traps
B. shallow-pockets traps
C. low-quality traps
D. all of above
The price cutting technique leads to various possible traps including __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. analyzing prices of competitor’s
B. estimating costs
C. determining demand
D. select pricing objective
The first step in the procedure of setting the price is to _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. markup pricing
B. target return pricing
C. target return costing
D. markup costing
A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses
A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination
