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Developing Marketing Strategies and Plans

The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

July 17, 2022October 3, 2021 by admin
The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The selling of the product’s price is set with the help of ________?

July 17, 2022October 3, 2021 by admin
The selling of the product’s price is set with the help of ________?

A. demand
B. supply
C. cost
D. discount and allowance

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

If the demand for the product does not change with the small change in price then the demand is said to be ________?

July 18, 2022October 3, 2021 by admin
If the demand for the product does not change with the small change in price then the demand is said to be ________?

A. interactive
B. augmented
C. elastic
D. inelastic

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The cost of products that fluctuate with the level of production are classified as ___________?

July 17, 2022October 3, 2021 by admin
The cost of products that fluctuate with the level of production are classified as ___________?

A. total costs
B. augmented costs
C. variable costs
D. fixed costs

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

July 18, 2022October 3, 2021 by admin
If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

A. 5333
B. 6333
C. 7333
D. 4333

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?

July 18, 2022October 3, 2021 by admin
If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?

A. $18,000
B. $16,000
C. $340,000
D. $34,000

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

July 17, 2022October 3, 2021 by admin
The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A. offset
B. buy back arrangement
C. barter
D. compensation deal

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

July 17, 2022October 3, 2021 by admin
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

July 17, 2022October 3, 2021 by admin
The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

July 17, 2022October 3, 2021 by admin
The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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