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Developing Marketing Strategies and Plans

The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

A. target profit pricing
B. break-even pricing
C. perceived value pricing
D. target return pricing

The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the demand for the product does not change with the small change in price then the demand is said to be ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the demand for the product does not change with the small change in price then the demand is said to be ________?

A. interactive
B. augmented
C. elastic
D. inelastic

If the demand for the product does not change with the small change in price then the demand is said to be ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________?

A. 5333
B. 6333
C. 7333
D. 4333

If the fixed cost is $80000, variable cost is $10 and the product is sold at $25 then the break-even volume will be ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A. offset
B. buy back arrangement
C. barter
D. compensation deal

The form of countertrade in which seller receives some money and some goods for due payments is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing

The pricing technique according to which the low price is charged for a quality offering is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs