A. stable
B. high
C. low
D. constant
Developing Marketing Strategies and Plans
The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps
The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps
The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?
A. every day competitive industry
B. oligopolistic industry
C. monopolistic industry
D. pure competition industry
The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?
A. barter
B. compensation deal
C. offset
D. buy back arrangement
The bidding technique in which only one bid is submitted by sellers is classified as ________?
A. equalizing-bid auctions
B. descending bids auction
C. ascending bids auctions
D. sealed-bid auctions
The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination
The type of auction which have many buyers and only one seller and the bidder raises the price of an offer is classified as _________?
A. English auctions
B. Dutch auctions
C. equalizing-bid auctions
D. Australian auctions
The image pricing, location pricing, channel pricing and time pricing are all types of price discrimination of __________?
A. First degree
B. Second degree
C. Third degree
D. Fourth degree
The total cost is divided by production level to calculate _________?
A. average costs
B. fixed costs
C. variable costs
D. discounted costs