A. loss leader pricing
B. cash rebates
C. low interest pricing
D. all of the above
The techniques involved in promotional pricing are ________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. special customer pricing
B. special event pricing
C. loss leader pricing
D. cash rebates
The low prices of shoes for marathon participating athletes is an example of __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. price functionality
B. price rebates
C. price discrimination
D. price leadership
A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing
A. oligopolistic discount
B. equalizing discount
C. offset discount
D. seasonal discount
A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount
A. cost inflation
B. over demand
C. anticipatory pricing
D. predatory pricing
The factor which does not lead in product price increasing is _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. push pricing strategy
B. market penetration pricing
C. market skimming pricing
D. quality leadership pricing
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount
A. ascending trade
B. sealed trade
C. countertrade
D. descending trade
