The techniques involved in promotional pricing are ________?
A. loss leader pricing
B. cash rebates
C. low interest pricing
D. all of the above
Developing Marketing Strategies and Plans
The low prices of shoes for marathon participating athletes is an example of __________?
The low prices of shoes for marathon participating athletes is an example of __________?
A. special customer pricing
B. special event pricing
C. loss leader pricing
D. cash rebates
The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?
A. price functionality
B. price rebates
C. price discrimination
D. price leadership
The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?
A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing
The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?
The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?
A. oligopolistic discount
B. equalizing discount
C. offset discount
D. seasonal discount
The extra payment awarded to resellers for their participation in special programs is classified as __________?
The extra payment awarded to resellers for their participation in special programs is classified as __________?
A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount
The factor which does not lead in product price increasing is _________?
The factor which does not lead in product price increasing is _________?
A. cost inflation
B. over demand
C. anticipatory pricing
D. predatory pricing
The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?
The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?
A. push pricing strategy
B. market penetration pricing
C. market skimming pricing
D. quality leadership pricing
The reduction of price awarded to the customers who pay their bills promptly is classified as ________?
The reduction of price awarded to the customers who pay their bills promptly is classified as ________?
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount
The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?
The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?
A. ascending trade
B. sealed trade
C. countertrade
D. descending trade