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Developing Marketing Strategies and Plans

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A. non-predatory pricing
B. predatory pricing
C. descriptive pricing
D. augmented pricing

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

A. maximum market skimming
B. maximum market share
C. maximum current profit
D. survival

The pricing objective of company who is plagued with intense competition and overcapacity is ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The reduction in price awarded to customers who buy products in large volumes is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A. unbundling
B. delayed quotation pricing
C. reduction of discounts
D. reduction of discounts

The reduction in price awarded to customers who buy products in large volumes is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

A. target return price
B. value pricing
C. perceived pricing
D. target markup price

The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

A. $33.75
B. $30.75
C. $25.75
D. $28.75

If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

A. value pricing
B. perceived pricing
C. going rate pricing
D. high low pricing

The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. one buyer, one seller

Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs