Developing Marketing Strategies and Plans Archives

When good opportunities exist outside the present business, this is called ___________?

When good opportunities exist outside the present business, this is called ___________?

A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business

An area that company can profitably satisfies according to buyer’s needs is called _________?

A. marketing opportunity
B. production opportunity
C. new market
D. new customers

A tool or process used to create more value for the customer is ___________?

A. value chain
B. delivery network
C. supply chain
D. value delivery network

The strategies such as vertical and horizontal integration are classified as _________?

A. integrative growth
B. disintegrative growth
C. extensive growth
D. intensive growth

The plausible representation of possible future based on assumptions is called __________?

A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors

The organizational division which makes the decision on the amount of available resources is the part of __________?

A. corporate level
B. division level
C. business unit
D. decision level

The first phase of value creation in sequence is __________?

A. choosing the value
B. providing the value
C. communicating the value
D. making the superior product

The design strategy of business includes ___________?

A. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above