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Developing Marketing Strategies and Plans

When good opportunities exist outside the present business, this is called ___________?

July 17, 2022October 3, 2021 by admin
When good opportunities exist outside the present business, this is called ___________?

A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

An area that company can profitably satisfies according to buyer’s needs is called _________?

July 18, 2022October 3, 2021 by admin
An area that company can profitably satisfies according to buyer’s needs is called _________?

A. marketing opportunity
B. production opportunity
C. new market
D. new customers

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

A tool or process used to create more value for the customer is ___________?

July 18, 2022October 3, 2021 by admin
A tool or process used to create more value for the customer is ___________?

A. value chain
B. delivery network
C. supply chain
D. value delivery network

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The strategies such as vertical and horizontal integration are classified as _________?

July 17, 2022October 3, 2021 by admin
The strategies such as vertical and horizontal integration are classified as _________?

A. integrative growth
B. disintegrative growth
C. extensive growth
D. intensive growth

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The plausible representation of possible future based on assumptions is called __________?

July 17, 2022October 3, 2021 by admin
The plausible representation of possible future based on assumptions is called __________?

A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The organizational division which makes the decision on the amount of available resources is the part of __________?

July 17, 2022October 3, 2021 by admin
The organizational division which makes the decision on the amount of available resources is the part of __________?

A. corporate level
B. division level
C. business unit
D. decision level

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The first phase of value creation in sequence is __________?

July 17, 2022October 3, 2021 by admin
The first phase of value creation in sequence is __________?

A. choosing the value
B. providing the value
C. communicating the value
D. making the superior product

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The design strategy of business includes ___________?

July 17, 2022October 3, 2021 by admin
The design strategy of business includes ___________?

A. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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