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Developing Marketing Strategies and Plans

For the planning of period, the development of specific goals is called __________?

July 18, 2022October 3, 2021 by admin
For the planning of period, the development of specific goals is called __________?

A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The process of defining customer focuses on selling a product to existing market is called _________?

July 17, 2022October 3, 2021 by admin
The process of defining customer focuses on selling a product to existing market is called _________?

A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The assessment of growth opportunities is the part of ____________?

July 17, 2022October 3, 2021 by admin
The assessment of growth opportunities is the part of ____________?

A. corporate planning
B. tactical planning
C. strategic planning
D. financial planning

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

When a firm offers logistical services for some other company’s product, it is said to be _________?

July 17, 2022October 3, 2021 by admin
When a firm offers logistical services for some other company’s product, it is said to be _________?

A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

When a company agrees to promote product of other company it is classified as _________?

July 17, 2022October 3, 2021 by admin
When a company agrees to promote product of other company it is classified as _________?

A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?

July 17, 2022October 3, 2021 by admin
The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?

A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The analysis of opportunities and threats include ___________?

July 17, 2022October 3, 2021 by admin
The analysis of opportunities and threats include ___________?

A. internal environment
B. external environment
C. market environment
D. product environment

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

In hypercompetitive economy, a company can win only by tuning the ____________?

July 18, 2022October 3, 2021 by admin
In hypercompetitive economy, a company can win only by tuning the ____________?

A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

An instrument for directing and coordinating the whole market effort is called as __________?

July 18, 2022October 3, 2021 by admin
An instrument for directing and coordinating the whole market effort is called as __________?

A. marketing plan
B. business plan
C. financial plan
D. corporate plan

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The activities in researching and developing with high quality is the part of _________?

July 17, 2022October 3, 2021 by admin
The activities in researching and developing with high quality is the part of _________?

A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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