A. goal formulation
B. goal achievement
C. goal hierarchy
D. quantitative objective
Developing Marketing Strategies and Plans
The process of defining customer focuses on selling a product to existing market is called _________?
A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition
The assessment of growth opportunities is the part of ____________?
A. corporate planning
B. tactical planning
C. strategic planning
D. financial planning
When a firm offers logistical services for some other company’s product, it is said to be _________?
A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances
When a company agrees to promote product of other company it is classified as _________?
A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances
The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies
The analysis of opportunities and threats include ___________?
A. internal environment
B. external environment
C. market environment
D. product environment
In hypercompetitive economy, a company can win only by tuning the ____________?
A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above
An instrument for directing and coordinating the whole market effort is called as __________?
A. marketing plan
B. business plan
C. financial plan
D. corporate plan
The activities in researching and developing with high quality is the part of _________?
A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process