A. marketing activities
B. financial activities
C. raw materials
D. primary activities
Developing Marketing Strategies and Plans
The organizational levels in a Company are ___________?
A. Two
B. Three
C. Four
D. Five
The ‘chain of value’ identifies _________?
A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities
All the activities that define the target markets and potential customer’s is the part of _________?
A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process
The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market
The approving of orders, shipping of goods on time and payment of collection is the part of _________?
A. the fulfill management process
B. customer acquisition process
C. customer relationship management
D. corporate goals
The list of company’s major strategic alliances do not include _________?
A. product alliance
B. promotional alliance
C. pricing collaborations
D. financial alliances
The analysis of strengths and weaknesses are included in __________?
A. external environment
B. market environment
C. internal environment
D. product environment
When two companies join hands to market new or complementary products, it is best classified as __________?
A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations
The planning of target market and value proposition of firm is the part of ___________?
A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities