Developing Marketing Strategies and Plans

A. marketing activities
B. financial activities
C. raw materials
D. primary activities

A. Two
B. Three
C. Four
D. Five

A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities

A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process

A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market

A. the fulfill management process
B. customer acquisition process
C. customer relationship management
D. corporate goals

A. product alliance
B. promotional alliance
C. pricing collaborations
D. financial alliances

A. external environment
B. market environment
C. internal environment
D. product environment

A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations

A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities