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Developing Marketing Strategies and Plans

The ‘operations, sales and services’ are the part of firm’s value chain _________?

July 17, 2022October 3, 2021 by admin
The ‘operations, sales and services’ are the part of firm’s value chain _________?

A. marketing activities
B. financial activities
C. raw materials
D. primary activities

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The organizational levels in a Company are ___________?

July 17, 2022October 3, 2021 by admin
The organizational levels in a Company are ___________?

A. Two
B. Three
C. Four
D. Five

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The ‘chain of value’ identifies _________?

July 17, 2022October 3, 2021 by admin
The ‘chain of value’ identifies _________?

A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

All the activities that define the target markets and potential customer’s is the part of _________?

July 18, 2022October 3, 2021 by admin
All the activities that define the target markets and potential customer’s is the part of _________?

A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The ‘market-development strategy’ is used to gain market share __________?

July 17, 2022October 3, 2021 by admin
The ‘market-development strategy’ is used to gain market share __________?

A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The approving of orders, shipping of goods on time and payment of collection is the part of _________?

July 17, 2022October 3, 2021 by admin
The approving of orders, shipping of goods on time and payment of collection is the part of _________?

A. the fulfill management process
B. customer acquisition process
C. customer relationship management
D. corporate goals

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The list of company’s major strategic alliances do not include _________?

July 17, 2022October 3, 2021 by admin
The list of company’s major strategic alliances do not include _________?

A. product alliance
B. promotional alliance
C. pricing collaborations
D. financial alliances

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The analysis of strengths and weaknesses are included in __________?

July 17, 2022October 3, 2021 by admin
The analysis of strengths and weaknesses are included in __________?

A. external environment
B. market environment
C. internal environment
D. product environment

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

When two companies join hands to market new or complementary products, it is best classified as __________?

July 17, 2022October 3, 2021 by admin
When two companies join hands to market new or complementary products, it is best classified as __________?

A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The planning of target market and value proposition of firm is the part of ___________?

July 17, 2022October 3, 2021 by admin
The planning of target market and value proposition of firm is the part of ___________?

A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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