A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness
A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations
The Company licenses to companies for producing its products is classified as ________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. segmentation
B. targeting
C. positioning
D. all of the above
In the value creation, ‘choosing the value’ phase includes _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above
The Company’s core business process includes __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. business unit level
B. division level
C. decision level
D. corporate level
A. strategic level
B. tactical level
C. organizational level
D. both A and B
The levels involve in marketing plan are __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. corporate planning
B. division planning
C. business planning
D. product planning
The first level of planning starts with __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. strategy
B. objective
C. management
D. alliances
A game plan for achieving goals is called __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets
The ‘diversification strategy’ is used to gain market share in __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation
The ‘core competency’ does not consider _________? Read More »
Developing Marketing Strategies and Plans, Marketing Mcqs