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Developing Marketing Strategies and Plans

The process of planning where to allocate the funds of business unit is the part of planning under __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The process of planning where to allocate the funds of business unit is the part of planning under __________?

A. division level
B. business level
C. corporate level
D. decision level

The process of planning where to allocate the funds of business unit is the part of planning under __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The structure, policies and corporate culture to change business environment are called __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The structure, policies and corporate culture to change business environment are called __________?

A. organization
B. company
C. conglomerate
D. diversified market

The structure, policies and corporate culture to change business environment are called __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

In the value creation, ‘communicating the value’ phase includes __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
In the value creation, ‘communicating the value’ phase includes __________?

A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities

In the value creation, ‘communicating the value’ phase includes __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

A written document that summarizes the marketing objectives and how to achieve them is called __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
A written document that summarizes the marketing objectives and how to achieve them is called __________?

A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective

A written document that summarizes the marketing objectives and how to achieve them is called __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The gathered and acted upon information about the market and its offerings is the part of _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The gathered and acted upon information about the market and its offerings is the part of _________?

A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process

The gathered and acted upon information about the market and its offerings is the part of _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The strategies such as diversification, penetration and market development are the part of __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The strategies such as diversification, penetration and market development are the part of __________?

A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth

The strategies such as diversification, penetration and market development are the part of __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs