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Developing Marketing Strategies and Plans

The process of planning where to allocate the funds of business unit is the part of planning under __________?

July 17, 2022October 3, 2021 by admin
The process of planning where to allocate the funds of business unit is the part of planning under __________?

A. division level
B. business level
C. corporate level
D. decision level

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The structure, policies and corporate culture to change business environment are called __________?

July 17, 2022October 3, 2021 by admin
The structure, policies and corporate culture to change business environment are called __________?

A. organization
B. company
C. conglomerate
D. diversified market

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

In the value creation, ‘communicating the value’ phase includes __________?

July 18, 2022October 3, 2021 by admin
In the value creation, ‘communicating the value’ phase includes __________?

A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

Most of the time, the company’s specialized departments handle the ___________?

July 17, 2022October 3, 2021 by admin
Most of the time, the company’s specialized departments handle the ___________?

A. support activities
B. primary activities
C. financial activities
D. supplying activities

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The third phase of value creation sequence is _________?

July 17, 2022October 3, 2021 by admin
The third phase of value creation sequence is _________?

A. communicating the value
B. providing the value
C. making the superior product
D. choosing the value

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

A written document that summarizes the marketing objectives and how to achieve them is called __________?

July 18, 2022October 3, 2021 by admin
A written document that summarizes the marketing objectives and how to achieve them is called __________?

A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The gathered and acted upon information about the market and its offerings is the part of _________?

July 17, 2022October 3, 2021 by admin
The gathered and acted upon information about the market and its offerings is the part of _________?

A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The strategies such as diversification, penetration and market development are the part of __________?

July 17, 2022October 3, 2021 by admin
The strategies such as diversification, penetration and market development are the part of __________?

A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The network of specific suppliers and distributors to create superior value is called __________?

July 17, 2022October 3, 2021 by admin
The network of specific suppliers and distributors to create superior value is called __________?

A. supply chain
B. value chain
C. product chain
D. marketing chain

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The ‘inbound or outbound logistics’ are the part of value chains __________?

July 17, 2022October 3, 2021 by admin
The ‘inbound or outbound logistics’ are the part of value chains __________?

A. primary activities
B. marketing activities
C. financial activities
D. raw material activities

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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