A. division level
B. business level
C. corporate level
D. decision level
Developing Marketing Strategies and Plans
The structure, policies and corporate culture to change business environment are called __________?
A. organization
B. company
C. conglomerate
D. diversified market
In the value creation, ‘communicating the value’ phase includes __________?
A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities
Most of the time, the company’s specialized departments handle the ___________?
A. support activities
B. primary activities
C. financial activities
D. supplying activities
The third phase of value creation sequence is _________?
A. communicating the value
B. providing the value
C. making the superior product
D. choosing the value
A written document that summarizes the marketing objectives and how to achieve them is called __________?
A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective
The gathered and acted upon information about the market and its offerings is the part of _________?
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process
The strategies such as diversification, penetration and market development are the part of __________?
A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth
The network of specific suppliers and distributors to create superior value is called __________?
A. supply chain
B. value chain
C. product chain
D. marketing chain
The ‘inbound or outbound logistics’ are the part of value chains __________?
A. primary activities
B. marketing activities
C. financial activities
D. raw material activities