The consumers who buy branded products are classified as _________?
A. non-switchers
B. switchers
C. non-shifting loyal
D. shifting loyal
Developing Marketing Strategies and Plans
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?
A. innovators
B. thinkers
C. achievers
D. strivers
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?
A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?
A. interactive
B. augmented
C. elastic
D. inelastic
On The Christmas and Easter, lower prices pricing techniques are classified as _______?
On The Christmas and Easter, lower prices pricing techniques are classified as _______?
A. cash rebates
B. special customer pricing
C. loss leader pricing
D. special event pricing
The costs of products that do not fluctuate with the level of production are classified as _________?
The costs of products that do not fluctuate with the level of production are classified as _________?
A. quality costs
B. augmented costs
C. variable costs
D. fixed costs
The reduction in price awarded to customers who buy products in large volumes is classified as __________?
The reduction in price awarded to customers who buy products in large volumes is classified as __________?
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount
If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?
If the desired return on sales is 70% and the markup price is $65 then the unit cost will be ___________?
A. $30.00
B. $25.50
C. $19.50
D. $22.50
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?
A. location pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?
A. offset
B. buy back arrangement
C. barter
D. compensation deal