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Developing Marketing Strategies and Plans

According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
According to VALS framework, the consumer’s dimension groups having high resources do not include _________?

A. innovators
B. thinkers
C. achievers
D. strivers

According to VALS framework, the consumer’s dimension groups having high resources do not include _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing strategy uses by companies, operating in price sensitive market is classified as ___________?

A. market penetration pricing
B. market skimming pricing
C. quality leadership pricing
D. push pricing strategy

The pricing strategy uses by companies, operating in price sensitive market is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the demand of the product changes considerably with the small change in price then the demand is said to be __________?

A. interactive
B. augmented
C. elastic
D. inelastic

If the demand of the product changes considerably with the small change in price then the demand is said to be __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The costs of products that do not fluctuate with the level of production are classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The costs of products that do not fluctuate with the level of production are classified as _________?

A. quality costs
B. augmented costs
C. variable costs
D. fixed costs

The costs of products that do not fluctuate with the level of production are classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The reduction in price awarded to customers who buy products in large volumes is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The reduction in price awarded to customers who buy products in large volumes is classified as __________?

A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount

The reduction in price awarded to customers who buy products in large volumes is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

A. location pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing

The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?

A. offset
B. buy back arrangement
C. barter
D. compensation deal

The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs