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Customer Driven Marketing Strategy

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

A. whole strategic view
B. whole channel view
C. whole product adaptation
D. whole communication adaptation

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

A. geographic segmentation
B. income segmentation
C. psycho graphic segmentation
D. behavioral segmentation

The Royal Caribbean hotel chain which targets families and high energy couples is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

A. global firm
B. expanding firm
C. premium firm
D. challenger firm

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs