A. exporting
B. importing
C. joint venturing
D. licensing
A. the product life cycle stage
B. the product growth cycle stage
C. a company’s internal equity
D. the company’s external equity
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
A. market segmentation
B. targeting
C. differentiation
D. positioning
A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. all of above
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment
A. Saudi Arabia and Chile
B. Brazil and China
C. United States and Japan
D. both a and b