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Customer Driven Marketing Strategy

The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?

A. exporting
B. importing
C. joint venturing
D. licensing

The way of selling goods produced in home country with little modification or no modification into foreign market is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation

The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment

The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs