Customer Driven Marketing Strategy

Customer Driven Marketing Strategy | Marketing Mcqs

The group of nations that are gathered to work for common goals in regulation of international level trade is called?

The group of nations that are gathered to work for common goals in regulation of international level trade is called?

A. socio-economic community
B. economic community
C. geographical community
D. geo-political community

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Customer Driven Marketing Strategy | Marketing Mcqs

The market which is segmented on the basis of ‘readiness stage’ is best classified as?

The market which is segmented on the basis of ‘readiness stage’ is best classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

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Customer Driven Marketing Strategy | Marketing Mcqs

In United States, Procter and Gamble sells six different detergent brands is an example of?

In United States, Procter and Gamble sells six different detergent brands is an example of?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

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Customer Driven Marketing Strategy | Marketing Mcqs

In market segmentation evaluation, the factors must be considered are?

In market segmentation evaluation, the factors must be considered are?

A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above

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Customer Driven Marketing Strategy | Marketing Mcqs

If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

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Customer Driven Marketing Strategy | Marketing Mcqs

The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?

The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?

A. direct investment
B. indirect investment
C. union ownership
D. export union

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Customer Driven Marketing Strategy | Marketing Mcqs

The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

A. product adaptation
B. straight product extension
C. dual adaptation
D. communication adaptation

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Customer Driven Marketing Strategy | Marketing Mcqs

The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?

The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?

A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contracting

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Customer Driven Marketing Strategy | Marketing Mcqs

The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

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Customer Driven Marketing Strategy | Marketing Mcqs

The strategy which does not after the large market to capture smaller share is called?

The strategy which does not after the large market to capture smaller share is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

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