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Customer Driven Marketing Strategy

Segmentation of international markets on the basis of overall economic development is an example of?

Customer Driven Marketing Strategy, Marketing Mcqs /
Segmentation of international markets on the basis of overall economic development is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

Segmentation of international markets on the basis of overall economic development is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing

The international marketing strategy according to which company uses same marketing mix in all the international markets is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?

A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership

The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

Customer Driven Marketing Strategy, Marketing Mcqs /
The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation

The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The segmentation of the market having similar buying behaviors but located in different countries?

Customer Driven Marketing Strategy, Marketing Mcqs /
The segmentation of the market having similar buying behaviors but located in different countries?

A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets

The segmentation of the market having similar buying behaviors but located in different countries? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?

A. joint venturing
B. licensing
C. exporting
D. importing

The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The product strategy according to which product is marketed without any change in foreign market is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The product strategy according to which product is marketed without any change in foreign market is classified as?

A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation

The product strategy according to which product is marketed without any change in foreign market is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing

The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs