A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors
Customer Driven Marketing Strategy
The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing
The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?
A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership
The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
The segmentation of the market having similar buying behaviors but located in different countries?
A. intermarket segmentation
B. intramarket segmentation
C. international market
D. domestic markets
The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?
A. joint venturing
B. licensing
C. exporting
D. importing
The product strategy according to which product is marketed without any change in foreign market is classified as?
A. product adaptation
B. straight product extension
C. product invention
D. communication adaptation
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing