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Customer Driven Marketing Strategy

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

A. premium database
B. customer database
C. event database
D. rebate database

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

Customer Driven Marketing Strategy, Marketing Mcqs /
The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

A. exporting
B. importing
C. joint venturing
D. licensing

The way of entering into foreign markets by partnering with other firms to produce any market offering is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

Segmentation of international markets such as amount of bureaucracy in a country is an example of?

Customer Driven Marketing Strategy, Marketing Mcqs /
Segmentation of international markets such as amount of bureaucracy in a country is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

Segmentation of international markets such as amount of bureaucracy in a country is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies

Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

Customer Driven Marketing Strategy, Marketing Mcqs /
The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

Customer Driven Marketing Strategy, Marketing Mcqs /
The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

Customer Driven Marketing Strategy, Marketing Mcqs /
The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called? Read More »

Customer Driven Marketing Strategy, Marketing Mcqs