Customer Driven Marketing Strategy Archives | Page 5 of 9

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

July 17, 2022August 25, 2021 by admin

The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

A. premium database
B. customer database
C. event database
D. rebate database

The forms of direct marketing includes?

July 17, 2022August 25, 2021 by admin

The forms of direct marketing includes?

A. direct mail marketing
B. catalog marketing
C. personal selling
D. all of above

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

July 17, 2022August 25, 2021 by admin

The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation

The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

July 17, 2022August 25, 2021 by admin

The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

A. exporting
B. importing
C. joint venturing
D. licensing

Segmentation of international markets such as amount of bureaucracy in a country is an example of?

July 17, 2022August 25, 2021 by admin

Segmentation of international markets such as amount of bureaucracy in a country is an example of?

A. geographic location
B. cultural factors
C. economic factors
D. political and legal factors

Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

July 18, 2022August 25, 2021 by admin

Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

July 17, 2022August 25, 2021 by admin

The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

July 17, 2022August 25, 2021 by admin

The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

A. contract manufacturing
B. joint ownership
C. management contracting
D. investment ownership

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

July 17, 2022August 25, 2021 by admin

The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

July 17, 2022August 25, 2021 by admin

The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing