A. Butterflies
B. Strangers
C. True friends
D. Barnacles
The potential profitable but less loyal group is of? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks
A. premium companies
B. direct companies
C. click only companies
D. click and mortar companies
The companies that buy and sell only on the internet are classified as? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. kiosk marketing
B. offline marketing
C. telephone marketing
D. direct response TV marketing
A. Potential profitability
B. Projected loyalty
C. Both a and b
D. None of above
The customer classification depends on? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. message decision
B. media decision
C. advertising objective
D. advertising evaluation
A. Current sales
B. Customer equity
C. Market share
D. Both a and b
Firm’s performance can be better measured by? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b
The process of selecting the segments to serve by offering product is referred as? Read More »
Customer Driven Marketing Strategy, Marketing McqsA. product invention
B. communication invention
C. joint invention
D. ownership adaptation
