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Creating Long-term Loyalty Relationships

The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?

A. business database
B. customer database
C. databases marketing
D. company marketing

The record which is based on business customer’s past purchases, sales price and volumes is classified as ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

In the buyer decision process, the percentage of potential customers in a given target market is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
In the buyer decision process, the percentage of potential customers in a given target market is called __________?

A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel

In the buyer decision process, the percentage of potential customers in a given target market is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The process of managing information about customers to maximize loyalty is said to be _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The process of managing information about customers to maximize loyalty is said to be _________?

A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management

The process of managing information about customers to maximize loyalty is said to be _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

A. company database
B. individual database
C. customer database
D. detailed database

The collection of individual customer comprehensive information which is accessible and actionable is classified as __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

A persons feeling of pleasure which results in products performance that match expectations is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
A persons feeling of pleasure which results in products performance that match expectations is called __________?

A. satisfaction
B. dissatisfaction
C. distinctive proposition
D. superior value

A persons feeling of pleasure which results in products performance that match expectations is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs