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Creating Long-term Loyalty Relationships

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

A. dissatisfaction
B. superior value
C. profitable customers
D. satisfied customers

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The customized products and services for customers and interaction to individual customers are the part of _________?

The customized products and services for customers and interaction to individual customers are the part of _________?

A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management

The customized products and services for customers and interaction to individual customers are the part of _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The percentage or number of customers who move from one level to next level in buying decision process is called ________?

The percentage or number of customers who move from one level to next level in buying decision process is called ________?

A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates

The percentage or number of customers who move from one level to next level in buying decision process is called ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The whole cluster of benefits when company promises to deliver through its market offering is called _________?

The whole cluster of benefits when company promises to deliver through its market offering is called _________?

A. value proposition
B. customer proposition
C. product proposition
D. brand proposition

The whole cluster of benefits when company promises to deliver through its market offering is called _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs