A. product benefits
B. services benefit
C. image benefit
D. all of the above
The ‘total customer benefits’ include _________? Read More »
Creating Long-term Loyalty Relationships, Marketing McqsA. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships
A. dissatisfaction
B. superior value
C. profitable customers
D. satisfied customers
A. total customer cost
B. psychological cost
C. personal benefits
D. image benefits
A company’s monetary, time and energy cost, all are included in __________? Read More »
Creating Long-term Loyalty Relationships, Marketing McqsA. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion
A company’s ‘Customer Relationship Capital’ is another name of __________? Read More »
Creating Long-term Loyalty Relationships, Marketing McqsA. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates
A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost
All the costs customer expects to incur to buy any market offering is called __________? Read More »
Creating Long-term Loyalty Relationships, Marketing McqsA. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C
The third step in the customer’s value analysis is __________? Read More »
Creating Long-term Loyalty Relationships, Marketing McqsA. value proposition
B. customer proposition
C. product proposition
D. brand proposition
