The ‘total customer benefits’ include _________?
A. product benefits
B. services benefit
C. image benefit
D. all of the above
Creating Long-term Loyalty Relationships
The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships
A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?
A. dissatisfaction
B. superior value
C. profitable customers
D. satisfied customers
A company’s monetary, time and energy cost, all are included in __________?
A company’s monetary, time and energy cost, all are included in __________?
A. total customer cost
B. psychological cost
C. personal benefits
D. image benefits
A company’s ‘Customer Relationship Capital’ is another name of __________?
A company’s ‘Customer Relationship Capital’ is another name of __________?
A. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion
The customized products and services for customers and interaction to individual customers are the part of _________?
The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management
The percentage or number of customers who move from one level to next level in buying decision process is called ________?
The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates
All the costs customer expects to incur to buy any market offering is called __________?
All the costs customer expects to incur to buy any market offering is called __________?
A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost
The third step in the customer’s value analysis is __________?
The third step in the customer’s value analysis is __________?
A. assessing the attributes importance
B. assessing the company’s performance
C. monitoring competitor’s performance
D. both B and C
The whole cluster of benefits when company promises to deliver through its market offering is called _________?
The whole cluster of benefits when company promises to deliver through its market offering is called _________?
A. value proposition
B. customer proposition
C. product proposition
D. brand proposition