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Creating Long-term Loyalty Relationships

The shared values, norms, stories and beliefs characterizing the organization are called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The shared values, norms, stories and beliefs characterizing the organization are called __________?

A. organizational culture
B. departmental culture
C. business environment
D. analytical environment

The shared values, norms, stories and beliefs characterizing the organization are called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The technique which tries to identify real cost of serving an individual customer is called ______?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The technique which tries to identify real cost of serving an individual customer is called ______?

A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting

The technique which tries to identify real cost of serving an individual customer is called ______? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

Any occasion on which the brand or product is encountered by end customers is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
Any occasion on which the brand or product is encountered by end customers is called __________?

A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point

Any occasion on which the brand or product is encountered by end customers is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The number of customers or potential customers who will help in company’s growth is classified as __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The number of customers or potential customers who will help in company’s growth is classified as __________?

A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base

The number of customers or potential customers who will help in company’s growth is classified as __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The system includes all the experiences while using the market offering is classified as ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The system includes all the experiences while using the market offering is classified as ________?

A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition

The system includes all the experiences while using the market offering is classified as ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

A. database marketing
B. customer database
C. detailed database
D. company database

The process of building, organizing and using databases of customers to build customer relationship is classified as _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

A. customer perceived value
B. company market value
C. customer affordability
D. customer reliability

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The programs designed for customers which is limited to any affinity group are classified as __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The programs designed for customers which is limited to any affinity group are classified as __________?

A. club membership programs
B. royalty programs
C. loyalty programs
D. group membership programs

The programs designed for customers which is limited to any affinity group are classified as __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs