Creating Brand Equity Archives

The brand element ‘building brand’ does not include _________?

The brand element ‘building brand’ does not include _________?

A. adaptable
B. memorable
C. meaningful
D. likeable

The brand element ‘building brand’ does not include _________? Read More »

The measurement of current brand position in the previous years is considered as ________?

Creating Brand Equity, Marketing Mcqs / admin

The measurement of current brand position in the previous years is considered as ________?

A. brand audits
B. extract brands
C. bait brands
D. retained brands

The measurement of current brand position in the previous years is considered as ________? Read More »

Creating Brand Equity, Marketing Mcqs

The goal of customer relationship management is to produce ________?

Creating Brand Equity, Marketing Mcqs / admin

The goal of customer relationship management is to produce ________?

A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio

The goal of customer relationship management is to produce ________? Read More »

Creating Brand Equity, Marketing Mcqs

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

Creating Brand Equity, Marketing Mcqs / admin

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

A. presence
B. brand relevance
C. performance
D. advantage

In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs

The market multiplier includes __________?

Creating Brand Equity, Marketing Mcqs / admin

The market multiplier includes __________?

A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness

The market multiplier includes __________? Read More »

Creating Brand Equity, Marketing Mcqs

The strategy of using individual family brand names is referred as ________?

Creating Brand Equity, Marketing Mcqs / admin

The strategy of using individual family brand names is referred as ________?

A. house of brands
B. strategy house
C. house of products
D. extended strategy

The strategy of using individual family brand names is referred as ________? Read More »

Creating Brand Equity, Marketing Mcqs

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

Creating Brand Equity, Marketing Mcqs / admin

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain

The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________? Read More »

Creating Brand Equity, Marketing Mcqs

The specialized community of employees’ whose activities are focused around the brand is classified as __________?

Creating Brand Equity, Marketing Mcqs / admin

The specialized community of employees’ whose activities are focused around the brand is classified as __________?

A. brand community
B. impression community
C. external community
D. internal community

The specialized community of employees’ whose activities are focused around the brand is classified as __________? Read More »

Creating Brand Equity, Marketing Mcqs

The added value on products and services is called ________?

Creating Brand Equity, Marketing Mcqs / admin

The added value on products and services is called ________?

A. advertising
B. brand equity
C. branding
D. valuing

The added value on products and services is called ________? Read More »

Creating Brand Equity, Marketing Mcqs

The program multiplier includes __________?

Creating Brand Equity, Marketing Mcqs / admin

The program multiplier includes __________?

A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions

The program multiplier includes __________? Read More »

Creating Brand Equity, Marketing Mcqs