The brand element ‘building brand’ does not include _________?
The brand element ‘building brand’ does not include _________? A. adaptable B. memorable C. meaningful D. likeable
The brand element ‘building brand’ does not include _________? A. adaptable B. memorable C. meaningful D. likeable
The measurement of current brand position in the previous years is considered as ________? A. brand audits B. extract brands C. bait brands D. retained brands
The goal of customer relationship management is to produce ________? A. medium customer equityB. high customer equity C. low customer equity D. equity portfolio
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________? A. presence B. brand relevance C. performance D. advantage
The market multiplier includes __________? A. market dynamics B. competitive reactions C. channel support D. distinctiveness
The strategy of using individual family brand names is referred as ________? A. house of brands B. strategy house C. house of products D. extended strategy
The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________? A. brand value chain B. company supply chain C. direct supply chain D. indirect supply chain
The specialized community of employees’ whose activities are focused around the brand is classified as __________? A. brand community B. impression community C. external community D. internal community
The added value on products and services is called ________? A. advertisingB. brand equity C. branding D. valuing
The program multiplier includes __________? A. channel supportB. distinctiveness C. market dynamics D. competitive reactions