A. associations
B. communications
C. cost structure
D. stock price
In value stages, the customer’s mind-set should consider _________? Read More »
Creating Brand Equity, Marketing McqsA. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity
A. integrated marketing
B. holistic marketing
C. adoptable marketing
D. protectable marketing
A. category extension
B. company extension
C. company architecture
D. company earning rate
A. brand elements
B. brand emotions
C. brand conversation
D. brand judgments
The drivers that differentiate and identify the brands are classified as ________? Read More »
Creating Brand Equity, Marketing McqsA. individual brand names
B. company brand name
C. sub-brand name
D. variant brands
The branding strategies alternatively use by the marketer’s do not include ________? Read More »
Creating Brand Equity, Marketing McqsA. brand extension
B. sub-brand
C. parent brand
D. product extension
A. social networking
B. impression management
C. community engagement
D. brand use
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation
A. visualization
B. acquisition
C. add-on spending
D. retention
