In value stages, the customer’s mind-set should consider _________?
In value stages, the customer’s mind-set should consider _________? A. associations B. communications C. cost structure D. stock price
In value stages, the customer’s mind-set should consider _________? A. associations B. communications C. cost structure D. stock price
When customers do not react favorably for specific brand under same circumstances, is said to be __________? A. buyer’s equity B. market share equity C. positive brand equityD. negative brand equity
The mix and match maximize collective and individual effects are classified as _________? A. integrated marketing B. holistic marketing C. adoptable marketing D. protectable marketing
The marketer’s enter in to different product category with the parent brand, is considered as __________? A. category extension B. company extension C. company architecture D. company earning rate
The drivers that differentiate and identify the brands are classified as ________? A. brand elements B. brand emotions C. brand conversation D. brand judgments
The branding strategies alternatively use by the marketer’s do not include ________? A. individual brand names B. company brand name C. sub-brand nameD. variant brands
The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________? A. brand extension B. sub-brand C. parent brand D. product extension
The value creation practices such as evangelizing and justifying is classified as ________? A. social networkingB. impression management C. community engagement D. brand use
The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________? A. brand audit B. brand tracking C. brand valuation D. brand evaluation
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________? A. visualization B. acquisition C. add-on spendingD. retention