The stages in the brand development according to successive quadrants are considered as ___________?
A. brand grid
B. power grid
C. reporting grid
D. knowledge grid
Creating Brand Equity
The branding strategy is also called ___________?
The branding strategy is also called ___________?
A. brand architecture
B. branding rate
C. brand earnings
D. brand responsiveness
The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
The highly energized differentiation, esteem, knowledge and relevance are shown by __________?
A. leadership brands
B. declining brands
C. strong brands
D. evident brands
In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
In brand dynamics, the emotional and rational attachments of specific brands is considered as _________?
A. bonding
B. brand relationship
C. brand evidence
D. brand existence
The offering of all brands and the brand lines by a particular Company is considered as __________?
The offering of all brands and the brand lines by a particular Company is considered as __________?
A. Company portfolio
B. brand portfolio
C. brand line portfolio
D. corporate portfolio
The low priced brands in the brand portfolio of particular Company are classified as _______?
The low priced brands in the brand portfolio of particular Company are classified as _______?
A. traffic builders
B. fighter brands
C. flankers
D. competing brands
The report on company’s past performance which indicates current value of the brand is considered as __________?
The report on company’s past performance which indicates current value of the brand is considered as __________?
A. brand stature
B. brand value
C. brand awareness
D. brand knowledge
The higher levels of energy and differentiation are shown by
The higher levels of energy and differentiation are shown by
A. strong new brands
B. existing brands
C. faded brands
D. failed brands
The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings
The value creation practices such as budging and documenting is classified as ____________?
The value creation practices such as budging and documenting is classified as ____________?
A. impression management
B. community engagement
C. brand use
D. social networking