Creating Brand Equity Archives

The parent brand if it is associated with multiple products in brand extension is called _________?

The parent brand if it is associated with multiple products in brand extension is called _________?

A. family brand
B. product extension
C. sub-product
D. parent company

The parent brand if it is associated with multiple products in brand extension is called _________? Read More »

The lower level of esteem, energy and high knowledge are shown by _________?

Creating Brand Equity, Marketing Mcqs / admin

The lower level of esteem, energy and high knowledge are shown by _________?

A. strong brands
B. evident brands
C. leadership brands
D. declining brands

The lower level of esteem, energy and high knowledge are shown by _________? Read More »

Creating Brand Equity, Marketing Mcqs

The activities and steps that inform and engage employees in building a brand is classified as __________?

Creating Brand Equity, Marketing Mcqs / admin

The activities and steps that inform and engage employees in building a brand is classified as __________?

A. external marketing
B. internal marketing
C. internal branding
D. external branding

The activities and steps that inform and engage employees in building a brand is classified as __________? Read More »

Creating Brand Equity, Marketing Mcqs

The parent brand introducing new product within the existing category is considered as __________?

Creating Brand Equity, Marketing Mcqs / admin

The parent brand introducing new product within the existing category is considered as __________?

A. line extension
B. category extension
C. parent extension
D. brand extension

The parent brand introducing new product within the existing category is considered as __________? Read More »

Creating Brand Equity, Marketing Mcqs

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

Creating Brand Equity, Marketing Mcqs / admin

The extent to which value shown by market performance is shown in shareholder value is considered as ________?

A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier

The extent to which value shown by market performance is shown in shareholder value is considered as ________? Read More »

Creating Brand Equity, Marketing Mcqs

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

Creating Brand Equity, Marketing Mcqs / admin

The extent in which value in created in customer’s mind and affects market performance is considered as __________?

A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier

The extent in which value in created in customer’s mind and affects market performance is considered as __________? Read More »

Creating Brand Equity, Marketing Mcqs

An element in defensive brand building does not include __________?

Creating Brand Equity, Marketing Mcqs / admin

An element in defensive brand building does not include __________?

A. transferable
B. unmemorable
C. adoptable
D. protectable

An element in defensive brand building does not include __________? Read More »

Creating Brand Equity, Marketing Mcqs

When the companies combine existing brand with new brands, the brands are called __________?

Creating Brand Equity, Marketing Mcqs / admin

When the companies combine existing brand with new brands, the brands are called __________?

A. parent brand
B. product extension
C. brand extension
D. sub-brand

When the companies combine existing brand with new brands, the brands are called __________? Read More »

Creating Brand Equity, Marketing Mcqs

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

Creating Brand Equity, Marketing Mcqs / admin

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?

A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies

The quantitative tracking data which shows how marketing mix are performing its best are classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs

In value stages, the brand performance must consider _________?

Creating Brand Equity, Marketing Mcqs / admin

In value stages, the brand performance must consider _________?

A. price elasticity
B. associations
C. communications
D. risk profile

In value stages, the brand performance must consider _________? Read More »

Creating Brand Equity, Marketing Mcqs