Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by whitelisting our website.

Creating Brand Equity

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

Creating Brand Equity, Marketing Mcqs /
In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________? Read More »

Creating Brand Equity, Marketing Mcqs

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

Creating Brand Equity, Marketing Mcqs /
The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

A. customer preferences
B. product similarities
C. brand knowledge
D. product difference

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________? Read More »

Creating Brand Equity, Marketing Mcqs

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

Creating Brand Equity, Marketing Mcqs /
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

A. brand advantage
B. brand presence
C. brand performance
D. brand decline

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________? Read More »

Creating Brand Equity, Marketing Mcqs

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

Creating Brand Equity, Marketing Mcqs /
The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

A. product extension
B. brand extension
C. line extension
D. category extension

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs

When customers react favorably for specific brand and identify it differently, it is said to be __________?

Creating Brand Equity, Marketing Mcqs /
When customers react favorably for specific brand and identify it differently, it is said to be __________?

A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity

When customers react favorably for specific brand and identify it differently, it is said to be __________? Read More »

Creating Brand Equity, Marketing Mcqs

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

Creating Brand Equity, Marketing Mcqs /
The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

A. brand classification
B. brand association
C. brand dilution
D. brand prestige

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs