A. flankers
B. competitive
C. variant brand
D. sub variant brands
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity
A. brand awareness
B. brand knowledge
C. brand stature
D. brand value
The esteem and knowledge together can create _________? Read More »
Creating Brand Equity, Marketing McqsA. memorable
B. meaningful
C. likeable
D. all of the above
The criteria for choosing the brand elements are classified as __________? Read More »
Creating Brand Equity, Marketing McqsA. brand extension
B. sub-brand
C. parent brand
D. product extension
A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance
A. maximum market coverage
B. minimum market coverage
C. categorize market coverage
D. brand house coverage
In designing the brand portfolio, the focus is always on _________? Read More »
Creating Brand Equity, Marketing McqsA. price
B. cost
C. preferences
D. loyalty
A. brand judgments
B. brand resonance
C. brand emotions
D. brand conversation
The focus on customer’s evaluations and opinions is classified as _______? Read More »
Creating Brand Equity, Marketing Mcqs