The specific brand lines supplied to specific retailers are classified as _________?
The specific brand lines supplied to specific retailers are classified as _________? A. branded variants B. product variants C. sub-brand variants D. line variants
The specific brand lines supplied to specific retailers are classified as _________? A. branded variants B. product variants C. sub-brand variants D. line variants
The estimation of total brand value in financial terms are classified as __________? A. brand audit B. brand trackingC. brand valuation D. liabilities evaluation
An ability to determine the marketing strategy to affect customer mind-set is considered as _________? A. develop multiplierB. program multiplier C. market multiplier D. customer multiplier
The state which describes how well the market offering fulfill the customer’s needs, is considered as __________? A. brand imagery B. brand feelings C. brand salienceD. brand performance
The endowment of products or services with the power of specific name or logo is considered as _________? A. branding B. packaging C. advertising D. valuing
The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________? A. customized brands B. super brandsC. brand D. value products
The relatively high priced brands offer by company are classified as ________? A. low end prestigeB. high end prestige C. open end prestige D. close end prestige
In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________? A. esteem B. perceived esteem C. energized esteem D. energized similarities