A. permission marketing
B. supplier marketing
C. customer specified marketing
D. activity marketing
A. customer’s program
B. frequency programs
C. distribution programs
D. None of above
A. house of products
B. branded house strategy
C. house of brands
D. strategy house
The strategy of using company brand name for every product is referred as __________? Read More »
Creating Brand Equity, Marketing McqsA. similarities
B. differences
C. knowledge
D. equity
The particular brand’s equity arises from consumer’s response to __________? Read More »
Creating Brand Equity, Marketing McqsA. customer size and profile
B. clarity
C. relevance
D. risk profile
A. brand earnings
B. brand responsiveness
C. brand architecture
D. branding rate
The number of common and distinctive elements of brand are reflected as ____________? Read More »
Creating Brand Equity, Marketing McqsA. market finance
B. market capitalization
C. actual finance
D. asset total value
The value of well-known brand is typically half of the firm’s _________? Read More »
Creating Brand Equity, Marketing McqsA. add-on spending
B. retention
C. visualization
D. acquisition
The number of acquisition and its prospect depends on _________? Read More »
Creating Brand Equity, Marketing McqsA. brand risk premium
B. risk free rate
C. brand earnings
D. both A and B
The overall brand discount rate is equal to the sum of _________? Read More »
Creating Brand Equity, Marketing McqsA. energized differentiation
B. energized similarities
C. perceived differences
D. perceived similarities
