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Crafting Brand Positioning

The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

Crafting Brand Positioning, Marketing Mcqs /
The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

A. points of association
B. points of differences
C. points of references
D. points of positioning

The benefits or characteristics that customers strongly attribute with the brand are considered as __________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

Crafting Brand Positioning, Marketing Mcqs /
The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

A. desirability
B. deliverability
C. differentiability
D. feasibility

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

Crafting Brand Positioning, Marketing Mcqs /
The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

A. desirability
B. deliverability
C. differentiability
D. feasibility

The brand association which can be made because of internal resources and feasible commitment is classified as ___________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

Crafting Brand Positioning, Marketing Mcqs /
The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity

The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________? Read More »

Crafting Brand Positioning, Marketing Mcqs

If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

Crafting Brand Positioning, Marketing Mcqs /
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation

If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________? Read More »

Crafting Brand Positioning, Marketing Mcqs