Question:

This type of lead tells the audience vital details of the story immediately and are usually used for breaking news.

A.

Hard Lead

B.

Soft Lead

C.

Shotgun Lead

D.

Non-news Lead

Answer» a. Hard Lead

Question:

The use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works

A.

Copyright

B.

Copyright Infringement

C.

Logo

D.

Agency

Answer» b. Copyright Infringement

Question:

What type of headline that use humor and mystery approaches to attract the attention of readers are named?

A.

Emotional Headline

B.

Offbeat and Curiousity Headline

C.

Benefit Headline

D.

Hornbowling Headline

Answer» b. Offbeat and Curiousity Headline

Question:

Good copywriting is about highlight the benefits not the…

A.

profit

B.

risk

C.

Features

D.

Cost

Answer» c. Features

Question:

What is the different between Spot and Promo Ads ?

A.

Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.

B.

Spot is the type of TV ad that consist of single or collaboration sponsor and Promo Ad is the type of TV ad that aiming to provide important information about some topic to the public.

C.

Spot is the type of TV ad that has a short duration and Promo Ad is the type of TV ad that be done by some institution.

D.

Spot is the type of TV ad that have a function to increase a certain number of viewers in TV program and Promo ad is the type of TV ad that does not have a commercial purpose to increase certain sales.

Answer» a. Spot is the type of TV ad that has a commercial purpose & mostly has a short duration and Promo Ad is the type of TV ad that consist of program or event teaser & not aiming to sell some product or service.

Question:

Creativity is also an attitude: the ability to:

A.

Accept change and newness

B.

Accept change, a willingness to play with ideas and possibilities,

C.

Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.

D.

Enjoy the good, while looking for ways to improve it.

Answer» c. Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.

Question:

A HEADLINE is…

A.

line or block of text that explains a photo

B.

the name of a newspaper as it is displayed on the front page

C.

large type running above or along the side of a story to summarize the content

D.

Line of text under a headline that tells who wrote the story

Answer» c. large type running above or along the side of a story to summarize the content

Question:

……..is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns.

A.

Client

B.

Media

C.

a company

D.

As agency

Answer» d. As agency

Question:

Copywriters help promote:

A.

Businesses

B.

Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content.

C.

Businesses and ideas

D.

Businesses, ideas and opinions

Answer» b. Businesses, ideas and opinions by writing advertisements for organizations. This is an art of writing and compiling creativity in writing content.

Question:

The copy for Radio Ads needs to aid the ————–of the Listener

A.

Fashion Sense

B.

Visualization

C.

Boredom

D.

Mood

Answer» b. Visualization