Question:

For tv commercial of which brand has Dhanush sung and written a jingle for Sachin Tendulkar ?

A.

Boost

B.

Complan

C.

Horlicks

D.

Bournvita

Answer» a. Boost

Question:

Who is the brand ambassador for “NOKIA”?

A.

Sachin Tendulkar

B.

Saif Ali Khan

C.

SRK

D.

Sania Mirza

Answer» c. SRK

Question:

A process that we repeat over and over again is:

A.

italic

B.

iterative

C.

intensive

D.

internal

Answer» b. iterative

Question:

One of the type of TV ads that have a function to share the important information or case from the institution to the public is called ?

A.

Political Ad

B.

Public Service Ad

C.

Spot Ad

D.

Sponsorship Ad

Answer» b. Public Service Ad

Question:

___________is a seller who plays with the words creatively & markets the product artistically

A.

Copywriter

B.

Accountant

C.

Researcher

D.

Art director

Answer» a. Copywriter

Question:

__________ is seen as the most global segment as it is felt that they show amazing similarities in taste, interest, language, attitude, music, fashion, films and technology for global culture.

A.

Women

B.

Children

C.

Youth

D.

Executives

Answer» c. Youth

Question:

Kareena Kapoor is a brand ambassador for which brand?

A.

Nakshatra

B.

Tanishq

C.

Lux

D.

Dish TV

Answer» c. Lux

Question:

______ is known as the mental shortcuts that ease the cognitive load of making a decision.

A.

Heuristic

B.

Picture Prompt

C.

Creative Aerobics

D.

Imagination

Answer» a. Heuristic

Question:

Makes the claim that EVERYONE is using this product, and you should, too.

A.

Celebrities

B.

Fear

C.

Bandwagon

D.

Heartstrings

Answer» a. Celebrities

Question:

Compared to adults, ___________ are less capable of processing product information.

A.

Women

B.

Executives

C.

Children

D.

Youth

Answer» c. Children