Question:

Social media tends to be which of the following?

A.

Informal

B.

Formal

C.

Maintain brand’s style and voice

D.

Provide a call to action

Answer» a. Informal

Question:

“We know your game”

A.

Bank of Rajasthan

B.

Star Sports

C.

Standard Chartered Bank

D.

Accenture

Answer» b. Star Sports

Question:

Copywriting is the composition of:

A.

Headings of advertisements

B.

Headings and sub-headings of advertisements

C.

Headings, sub-headings and the body copy of advertisements

D.

Headings, sub-headings and the body copy of advertisements, catalogues or brochures.

Answer» d. Headings, sub-headings and the body copy of advertisements, catalogues or brochures.

Question:

An important Element of a radio Ad is

A.

The voice quality of the speaker

B.

Set Design

C.

Costumes

D.

Production

Answer» a. The voice quality of the speaker

Question:

Choose the unrelated word

A.

Inspiration

B.

Motivation

C.

Research

D.

Eureka moment

Answer» c. Research

Question:

___characters are limited for SMS.

A.

160

B.

150

C.

140

D.

130

Answer» a. 160

Question:

What type of media is… “Don’t Let Me Down by The Chainsmokers in Spotify”?

A.

Broadcast Media

B.

Film

C.

New Media

D.

Print Media

Answer» c. New Media

Question:

The purpose of marketing brief is:

A.

Is to Assist clients

B.

To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.

C.

To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.

D.

To help assess client’s current situation

Answer» c. To help assess client’s current situation, both internally and relative to its competition. It’s the starting point for any work agency do for their customers.

Question:

When you cannot progress creatively, you are experiencing creative __________ :

A.

bland

B.

blend

C.

blot

D.

block

Answer» d. block

Question:

Stories about softer topics that may include news, sports, fashion, and politics are called…

A.

Feature stories

B.

Prime stories

C.

Live Events stories

D.

Investigative stories

Answer» a. Feature stories