Question:

_____________ appeals are those directed at the thinking process of the audience

A.

Rational

B.

Emotional

C.

Moral

D.

Fear

Answer» a. Rational

Question:

Connectedness is:

A.

When you make sure your target market cannot identify themselves with the ad.

B.

When you make sure your product is available in the market

C.

When you make sure your target market can identify themselves with the ad.

D.

When you make sure your product is sold in the market

Answer» c. When you make sure your target market can identify themselves with the ad.

Question:

The process of adapting a message from one language to another while maintaining its intent, style, tone and context is termed as:

A.

Translation

B.

Trans creativity

C.

Transferral

D.

Transfiguration

Answer» b. Trans creativity

Question:

What is a slogan?

A.

An announcement promoting a product and aiming to sell it

B.

A symbol used to to represent a brand

C.

a musiccal cord

D.

A short phrase to help people remember a brand or product

Answer» d. A short phrase to help people remember a brand or product

Question:

The part of our mind that influences our thoughts and feelings:

A.

Subconscious

B.

unconscious

C.

Self conscious

D.

self centred

Answer» a. Subconscious

Question:

From these four ad copies, which ad copy that use “Message about distribution” strategy?

A.

Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!

B.

BUY 2 GET 3 for all variant. Let’s visit your nearby Bread Talk Outlets!

C.

To relieve the flu, I believe Procold! Based on the analysis of health experts, Procold was able to relieve the flu within 1×24 hours

D.

Now removing stains on clothes will more easier with Rinso Liquid. Only with one drop, the stain will disappear right away!

Answer» a. Now Starbucks has an online order feature! Download the Starbucks application and order your favorite menus with one easy click!

Question:

“Open Happiness “is slogan of: __

A.

Coca-Cola

B.

Pepsi

C.

Limca

D.

Mountain dew

Answer» a. Coca-Cola

Question:

A copywriter generally works as a part of ________ team.

A.

Marketing

B.

Advertising

C.

Creative

D.

Logistic

Answer» b. Advertising

Question:

An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?

A.

Testimonial

B.

Caption

C.

Ad libs

D.

Filler

Answer» a. Testimonial

Question:

What is the stage called when the idea is fully transformed in the Creative Process Model?

A.

Implementation

B.

Illumination

C.

Incubation

D.

Preparation

Answer» a. Implementation