Question:

Which one of the element in printed ad copy that is located in the under ad layout and contains tagline, slogan, name and address of the company are called?

A.

Mandatories

B.

Baseline

C.

Border

D.

Promise/Slogan

Answer» b. Baseline

Question:

SPARE PARTS FOR HUMANS ARE NOT AS ORIGINAL AS THOSE FOR CARS DON’T DRINK AND DRIVE! What type of emotional message appeal that been used?

A.

Fear Appeal

B.

Guilty Appeal

C.

Sad Appeal

D.

Rational Appeal

Answer» a. Fear Appeal

Question:

_________ differ from traditional advertisements in that they are designed to look like article that appear in a publication.

A.

Classified Ad

B.

Newspaper Ad

C.

Press Release

D.

Advertorial

Answer» d. Advertorial

Question:

A pre-writing technique where you write for a set period of time, in sentence form, whatever comes to mind

A.

Freewrite

B.

brainstorm

C.

draft

D.

paragraph

Answer» a. Freewrite

Question:

The steps an artist takes to create a work of art is

A.

the thinking process

B.

the creative process.

C.

the creative steps.

D.

the thinking steps.

Answer» b. the creative process.

Question:

Advertisers exaggerate the effects of a product.

A.

Humour

B.

Promotions

C.

Rational

D.

Hyperbole

Answer» d. Hyperbole

Question:

The word brief (from the Latin “brevis”) means:

A.

Long

B.

Very Long

C.

Short

D.

Nice

Answer» c. Short

Question:

why is it important to sell face to face before you go online?

A.

it helps you boost sales and confident

B.

it give you extra ideas and ‘flavor’ in creating your own copywriting.

C.

it a medium for audience to give feedback and report

D.

it is the only way to selling

Answer» b. it give you extra ideas and ‘flavor’ in creating your own copywriting.

Question:

Strong enough for a man, made for a woman.

A.

Degree

B.

Secret

C.

Mitchum

D.

Old Spice

Answer» b. Secret

Question:

Copywriting, Illustration and…. Are the three activities of creativity in advertisement.

A.

Jingles

B.

Caption

C.

Taglines

D.

Layout

Answer» c. Taglines