Question:

One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?

A.

Media Department

B.

Account Director

C.

Account Executive Department

D.

Creative Department

Answer» c. Account Executive Department

Question:

Which of the following is the function of a Left Brain__________?

A.

Specialize in Text

B.

Specialize in Context

C.

Simultaneous

D.

Synthesize big picture

Answer» a. Specialize in Text

Question:

What is narrative radio ad copy means?

A.

The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained

B.

A form of radio ad that conveys messages in the form of short duration songs

C.

A form of radio ad that only shows the conversation of one person only

D.

The ads that using a straight to the point approach or directly to the purpose of the radio ads

Answer» a. The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained

Question:

Which color does work best with children’s products ?

A.

brown

B.

purple

C.

yellow

D.

black

Answer» b. purple

Question:

advertising creates orders for purchase through the mail

A.

Direct

B.

Television

C.

Radio

D.

Newspaper

Answer» a. Direct

Question:

Characteristics of a copywriter:

A.

Creative

B.

Creative, Smart, Good Communicators, Congenial

C.

Creative and Smart

D.

Creative Smart and Good Communicators

Answer» b. Creative, Smart, Good Communicators, Congenial

Question:

What kind of printed ad copy element that have a function as the core message or contain detailed information from the advertised product or service?

A.

Body Copy

B.

Sub Headline

C.

Baseline

D.

Mandatories

Answer» a. Body Copy

Question:

The attributes of senior citizens are

A.

Physical conditions

B.

Keep message direct

C.

Special needs

D.

Using of floral language

Answer» c. Special needs

Question:

What are some of the aspects you might want to consider in writing persuasive text?

A.

What I’ve got for you and What it’s going to do for you

B.

what do you think of this product

C.

what product do you used before

D.

what varous alternatives are avalable

Answer» a. What I’ve got for you and What it’s going to do for you

Question:

why is it important to create interesting headline?

A.

to persuade your customers

B.

to give details of your product

C.

to reach maximum audience

D.

to increase sales

Answer» a. to persuade your customers